As Tiger tees off in the Frys.com Open today he'll be celebrating his first endorsement deal in 2 years with Rolex. Is Tiger on his way back?
Rolex website
Tiger Woods has signed an endorsement deal with Rolex, and it's the very first major sponsorship the golfer has had in two years--since his notorious sex scandal made headlines in 2009.
According to PerezHilton.com, AT&T, Accenture, Tag Heuer, Gatorade and Gillette all dropped their endorsements of Woods following the sex scandal that revealed multiple mistresses, including Rachel Uchitel, and destroyed his marriage to then-wife Elin Nordegren.
Rolex feels strongly about sponsoring the golfer now, and has issued the following statement regarding their decision to sponsor the pro-golfer.
"Rolex is convinced that Tiger Woods still has a long career ahead of him, and that he has all the qualities required to continue to mark the history of golf."
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